With integrated shops, live shopping features, and seamless checkouts, social media has become a digital shopping mall. Platforms like Instagram, Facebook, TikTok, and Pinterest now allow users to discover and purchase products without ever leaving the app. This shift toward social commerce is changing how brands sell, market, and build customer trust.
This post explores key strategies for successful social selling—like shoppable posts, influencer partnerships, livestream shopping, and UGC (user-generated content). It also includes platform-specific tips and examples of brands turning likes into loyal buyers. In the new retail landscape, the point of discovery and the point of purchase are now the same screen.
