Social media platforms are no longer just for engagement—they’re becoming powerful search engines in their own right. Users now search on TikTok, Instagram, and YouTube the same way they would on Google, making social media SEO a crucial skill for businesses and creators. Keywords in captions, hashtags, alt text, and even video transcripts influence discoverability across these platforms.
This post dives into how algorithms are indexing social content, how creators can optimize visuals and descriptions, and why platforms like Pinterest and TikTok are evolving into intent-driven discovery hubs. The lines between social, search, and commerce are blurring—and businesses that understand social SEO will dominate both feeds and search bars.
